Hook, Line, Sinker

Before you dive into writing the bulk of your content, let’s brainstorm what sets you apart from your competitors.  

Write in the Google Doc below or print off the worksheet. Write what makes you unique.

How do you benefit your audience? Benefits, not aspects of your business/products or services that you feature.  Benefits are what your customer would gain from your products/services.  

Here are some examples:

Time Savings

Cost Savings

Visual Appeal


Features deliver the benefits.Benefits Google Doc

Make sure to make a copy of the Google document so you can create your own document.Benefits PDF Worksheet

Cat Howell, or Russell Bruson…the Hook Line Sinker Copywriting Stuff